Picrochole is a fictional character created by François Rabelais, who attacks the Kingdom of Grandgousier in the novelGargantua and Pantagruel. His gives his name to the war he fights: la guerre picrocholine.
Picrochole is a stereotypical bad king, whom Rabelais seeks to deride by putting him in apposition to the good king, represented by Grandgousier, Gargantua's father.
"Picrochole" comes from the Greek words πικρός (pikros) meaning "bitter" and χολή (chole) meaning "bile", and signifies his dark and acerbic moods. Above all, Picrochole is man who takes on enormous projects he has no chance of completing.