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Template:AdSlogan This is a list of Advertising slogans used by the American Broadcasting Company.

1960sEdit

  • 1963: "The New ABC" (first slogan with the current logo)
  • 1964: "Wide World of Entertainment" (later used as an umbrella title for the network's 1973-'78 late night schedule)
  • 1965: "Turn on the Excitement!"
  • 1966: "7 Nights To Remember"
  • 1967: "A Very Special Season"
  • 1968: "Find Your Own Thing!"
  • 1969: "Meet Us in September"

1970sEdit

1980sEdit

1990sEdit

  • 1990-91: "America's Watching ABC" (1990 version contains same music as 1989, but with different lyrics; 1991 version contains different music; Elements of the 1990 campaign used in Network Ten Australia's 1992 video for "This is It", and the whole song was used in 1995 by Brazilian broadcaster SBT's campaign "Fique Ligado No SBT")
  • 1992: "It Must Be ABC" (This was the last official full-fledged fall ad campaign for the network)
  • 1993: "Watched by More People Than Any Other Network; ABC"
  • 1994: "The American Broadcasting Company; ABC"
  • 1995: "Get with the Program!; ABC"
  • 1996: "Nobody Does it Like ABC", "This is Your TV, ABC" (alternate slogan)
  • 1997: "TV is Good"
  • 1998: "We Love TV" (Used by the Nine Network from Dec. 1, 2007-Feb. 1, 2009)
  • 1999-2007: "America's (#1) Broadcasting Company"

2000sEdit

  • 2000: "America's #1 Broadcasting Company"
  • 2000: "Definitely ABC" (sweeps)
  • 2001-02: "America's Favorite Network"
  • 2001: "Only Americans" (used only after the September 11 attacks)
  • 2003: "Celebrating 50 Years of Television"
  • 2004: "Welcome to the New ABC"
  • 2005-07: "Only on ABC"
  • 2007-present: "Start Here" (still used) (modified to "Start Over" when introducing returning shows whose season was interrupted by the 2007 Writer's Guild strike)
  • 2008: "Start Fresh" (used as it is in Spring and new episodes of hit shows are airing)
  • 2008: "The Fun Starts Here" (used as it is in Summer and new episodes of hit shows are airing)
  • 2009: "Your Favorite Shows Live Here"

Some of these slogans (or variants of them), especially Still The One, were used on the Nine Network in Australia & regional affiliates, as well as by Sky One of the British SKY Broadcasting corporation.

Still The OneEdit

A promotional campaign that ABC used for the 1977-78 and the 1979-80 seasons. The jingle was a modified version of the Orleans hit song. This promo was at a time when ABC was at the top of the ratings. Several shows premiered on ABC during the time of this campaign.

Local StationsEdit

ABC stations had local customized versions of the 'Still The One' campaign:

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Also used from 1978 to 30 January 2006 by Australia's Nine Network, becoming its official slogan.
In 1990 - 1991 Britain's Sky Television, as part of its advertising war with British Satellite Broadcasting, reused ABC's 1977 promotional song with revised lyrics, initially as "We're the One", then as "Still the One".

We're the OneEdit

This was the campaign that ABC used for the 1978-1979 television season. Several shows premiered on ABC during the time of this campaign. Nine Network also used this in 1979.

Local StationsEdit

ABC stations had local customized versions of this campaign:

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You and Me and ABCEdit

This was the slogan used for the 1980-81 season. One version of the promo had a happy feel to it, where they showed personalities in the street. Another version was disco, where everyone was dancing to the song. Several new shows premiered on ABC in 1980.

Local StationsEdit

Several ABC stations had local customized versions of the 'You and Me' campaign:

  • KMID in Midland, Texas: "You and Me and Channel 2"
  • KQTV in St. Joseph, MO: same as KMID's
  • KRDO in Colorado Springs: "You and Me and TV-13"
  • KVII in Amarillo: "You and Me and Channel 7"
  • WABC-TV in New York City: same as WXYZ, and KVII-TV
  • WAND-TV (now an NBC affiliate) in Champaign, Illinois: "You and Me and WAND-TV"
  • WAPT in Jackson, Mississippi: "You and Me and Channel 16"
  • WEAR-TV in Pensacola, Florida: "You and Me, and Channel 3"
  • WEWS in Cleveland: "You and Me and TV-5" (Incorporated with its own 'Catch 5' campaign)
  • WFAA-TV in Dallas: "You and Me and Channel 8"
  • WLS-TV in Chicago: same as WXYZ, WABC-TV, and KVII-TV
  • WSJV (now a Fox affiliate) in South Bend, IN: "You and Me and 28"
  • WSOC in Charlotte, North Carolina: "You and Me and Channel 9"
  • WXYZ-TV in Detroit: Same as KVII's
  • WTAE in Pittsburgh: "You and Me and Channel 4" (Incorporated with Frank Gari's 'Hello Pittsburgh' campaign)

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Now is the Time, ABC is the Place Edit

This was the slogan ABC used for the 1981-82 season. Several new shows premiered on ABC during the time of this campaign. Legendary voice announcer Ernie Anderson did the voiceover for the promo. ATN-7, the Sydney branch of the Seven Network in Australia use this as the basis for their slogan "Summer is the Time, Seven is the Place" during the Summer of 1982/83.

Local Stations Edit

Several ABC stations had local customized versions of this campaign:

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Come on Along with ABC Edit

This was the campaign ABC used for the 1982-1983 television season. The campaign, much like the 'You and Me' campaign from 1980, had a feel good, high spirited tone to it. In the spring of 1983, the campaign was abandoned and replaced with the "That Special Feeling on ABC" campaign. Australia's Nine Network also got the same fate in 1983 when it adopted this campaign, which even had short versions for its various shows and National Nine News.

Local StationsEdit

Several ABC stations used local customized versions of this campaign:

  • KATV in Little Rock: "Come on Along with Channel 7"
  • KMID in Midland, Texas: "Come on Along With Channel 2"
  • KQTV in St. Joseph, MO: same as KMID's
  • KRDO in Colorado Springs: "Come on Along With TV-13"
  • KTRK in Houston: "Come on Along with Channel 13"
  • KTVI (now a Fox affiliate) in St. Louis: "Come on Along with Channel 2"
  • KTVX in Salt Lake City: "Come on Along with Channel 4"
  • WABC in New York City: Same as WXYZ
  • WAKR (now WVPX-TV, an ION Television O&O) in Akron, Ohio: "Come on Along with Channel 23"
  • WAND-TV (now an NBC affiliate) in Champaign, Illinois: "Come Along With WAND-TV"
  • WBRC-TV (now a Fox affiliate) in Birmingham, Alabama: same as WRTV
  • WCVB in Boston: "Come on Along with Channel 5"
  • WEAR-TV in Pensacola, Florida: "Come on Along with Channel 3"
  • WEWS in Cleveland: "Come on Along with TV-5"
  • WRTV in Indianapolis: "Come on Along with Channel 6"
  • WSB in Atlanta: same as KMID and KQTV's
  • WSJV (now a Fox affiliate) in South Bend, IN: "Come On Along with 28"
  • WSOC in Charlotte, North Carolina: "Come on Along with Channel 9"
  • WTAE in Pittsburgh: same as KTVX's
  • WTVN-TV (now WSYX) in Columbus, Ohio: "Come on Along with Columbus 6"
  • WXYZ in Detroit: same as KATV's
  • WZZM in Grand Rapids, MI: same as KTRK's

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That Special Feeling on ABC Edit

This was the campaign that ABC used for the 1983-1984 television season.

Local StationsEdit

Several ABC stations used local customized versions of this campaign:

  • KATV in Little Rock: "That Special Feeling on Channel 7"
  • KMID in Midland, Texas: "That Special Feeling on Channel 2"
  • KRDO in Colorado Springs: "That Special Feeling on TV-13"
  • KTRK in Houston: "That Special Feeling on Channel 13"
  • KVII in Amarillo: same as KATV and WXYZ's
  • KTVI (now a Fox affiliate) in St. Louis: "That Special Feeling on Channel 2"
  • KTVX in Salt Lake City: "That Special Feeling on Channel 4"
  • WABC in New York City: Same as WXYZ
  • WAKR (now WVPX-TV, an ION Television O&O) in Akron, Ohio: "That Special Feeling on Channel 23"
  • WAND-TV (now an NBC affiliate) in Champaign, Illinois: "That Special Feeling on WAND-TV"
  • WBRC-TV (now a Fox affiliate) in Birmingham, Alabama: same as WRTV
  • WCVB in Boston: "That Special Feeling on Channel 5"
  • WEAR-TV in Pensacola, Florida: "That Special Feeling on Channel 3"
  • WEWS in Cleveland: "That Special Feeling on TV-5"
  • WRTV in Indianapolis: "That Special Feeling on Channel 6"
  • WSOC in Charlotte, North Carolina: "That Special Feeling on Channel 9"
  • WTAE in Pittsburgh: same as KTVX's
  • WXYZ in Detroit: same as KATV's
  • WZZM in Grand Rapids, MI: same as KTRK's

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We're With You on ABCEdit

This was the slogan ABC used for the 1984-1985 fall season, but in Australia was used a year earlier (in 1983) by TVW-7 of the Seven Network and SAS-10 (later SAS-7) of Network Ten, and by regional network NBN-3 in Newcastle, New South Wales, until 1992. These overseas versions had different music used.

Local StationsEdit

Several ABC stations used local customized versions of this campaign:

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You'll Love itEdit

This was the slogan that was used for the 1985-1986 fall season. Nine Network used this in 1986, only to be adopted by its Brisbane and Adelaide stations.

Local StationsEdit

Several ABC stations used local customized versions of this campaign:

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TogetherEdit

This was the campaign that ABC used for the 1986-1987 fall season, and also of Nine Network in the same period.

Local StationsEdit

Several ABC stations used local customized versions of this campaign:

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Something's Happening on ABC Edit

This was the campaign that ABC used for the 1987-1988 television season, used until the 1989-1990 television season. The music used for the 1989-1990 version became the basis for its America's Watching ABC campaign in 1990, also of Network Ten's This Is It campaign of 1992, and two years later also became the basis for SBT's Fique Ligado no SBT campaign of 1994-1998. But in Australia's Nine Network, the song which was one of the basis for this-Shout by The Isley Brothers-became its campaign from 1989 to 1991, intertwining with its slogan Still the One and was used for two years, with two different versions made (the 1990 version vocals were performed by Jermaine Jackson), all tailor made for the network's program promotions.

Local StationsEdit

Several ABC stations used local customized versions of this campaign:

  • KOCO in Oklahoma City: "Something's Happening on 5 Alive"
  • KTVI (now a Fox affiliate) in St. Louis: "Something's Happening on Channel 2"
  • KUSA-TV (now an NBC affiliate) in Denver: "Something's Happening on Channel 9"/"It's Alright on Channel 9"
  • KVII-TV in Amarillo: "Something's Happening on Channel 7"
  • WAND-TV in Champaign, Illinois (now an NBC affiliate): "Something's Happening on WAND-TV"
  • WBRC-TV (now a Fox affiliate) in Birmingham, Alabama: same as WPVI
  • WJLA in Washington, D.C.: same as KVII's
  • WKRN in Nashville: "Something's Happening Here"
  • WPVI in Philadelphia: "Something's Happening on Channel 6"
  • WTAE in Pittsburgh: "Something's Happening on WTAE"
  • WUTR in Utica, New York "Something's Happening on TV-20"

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America's Watching ABC Edit

This was the campaign ABC used for the 1990-1991 television season.

Local StationsEdit

Several ABC stations used local customized versions of this campaign:

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It Must Be ABC Edit

This was the campaign ABC used for the 1992-1993 television season.

Local StationsEdit

Several ABC stations used local customized versions of this campaign:

TV is Good Edit

This was the campaign ABC used for the 1997-1998 television season.

Local StationsEdit

Several ABC stations used local customized versions of this campaign:

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We Love TV Edit

This was the campaign ABC used for the 1998-1999 television season.

Local StationsEdit

Several ABC stations used local customized versions of this campaign:

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External linksEdit

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