- \session
- A-board
- A/V
- accordion
- account
- account coordinator
- account executive
- account supervisor
- action cards
- ad
- AD
- admass
- advertisement
- advertising
- advertising manager
- advertising sales representative
- advertorial
- agate line
- age grou
- agency
- airplane banner
- appeal
- art direction
- art director
- audiovisual
- billboard
- billings
- blister pack
- book
- booking
- brainstorming
- broadside
- brochure
- bumper sticker
- bus card
- business-to-business
- buzzword
- calling card
- campaign
- catalog
- classified ad
- client
- Clio
- color separation
- commercial
- competitive bid
- concept
- consumer
- consumer market
- cooperative advertising
- copy
- copywriter
- corporate identity
- cost per thousand
- CPM
- creative director
- creative team
- cycle
- dealer spot
- decal
- direct mail
- direct marketing
- display
- display ad
- dog and pony show
- drive time
- dummy
- dump-bin
- electronic billboard
- estimate
- exclusivity
- exhibition
- exposure
- feelance
- flack
- flip chart
- floier
- fly sheet
- focus group
- giveaway
- graphic design
- graphic designer
- grinder
- halftone
- handbill
- hard sell
- head shot
- hidden persuaders
- hold
- hook
- huckster
- hymn
- hype
- IBM
- impact
- impulse buying
- independent
- ink
- insert
- jiffy hanger
- jingle
- junk mail
- kickapoo
- knockdown
- launch
- layout
- linage
- live tag
- logo
- logotype
- Madison Avenue
- magalog
- mail order
- mailer
- mailing list
- mall-fixture advertisement
- market
- market profile
- market research
- market share
- marketing
- marquee
- media
- media buying service
- media planner
- media research
- mention
- merger
- Merry Andrew
- message
- Middle America
- mockup
- model
- mom-and-pop
- MOS
- multimedia
- national
- novelties
- outdoor
- P and G
- paste-up
- payback
- payoff
- peg
- penalty payment
- photo opportunity
- piggy spot
- piggyback
- pitch
- planned obsolescence
- plug
- point-of-purchase advertising
- point-of-purchase display
- POP
- pop-up
- portfolio
- poster
- PR
- premium
- presentation
- press agent
- press kit
- principal
- production manager
- promotio
- propaganda
- public relations
- publicist
- publicity
- puffery
- rates
- rating
- refusal
- regional
- release
- remnant space
- residual
- rollout
- sale
- sandwich board
- SAU
- Scatter package
- Sell
- session fee
- shill
- shoot
- show bill
- sizzle
- skywriting
- slant
- slice-of-life
- slogan
- sniping
- soft sell
- space
- spokesperson
- spot
- spot advertising
- spot announcement
- stabile
- staff
- standard advertising unit
- static ad
- storewide sale
- storyboard
- streamer
- stylist
- subliminal advertising
- subway card
- sweepstakes
- table topper
- tabletop
- talent
- talent agency
- target audience
- target market
- teaser
- telemarketing
- tent
- test market
- test market spot
- testimonial
- throwaway
- tie-in
- time slot
- trade name
- trade show
- trade-out
- triptych
- turntable
- upscale
- VO
- voice-over
- volume
- want ad
- wild spot
- window display
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