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  • \session
  • A-board
  • A/V
  • accordion
  • account
  • account coordinator
  • account executive
  • account supervisor
  • action cards
  • ad
  • AD
  • admass
  • advertisement
  • advertising
  • advertising manager
  • advertising sales representative
  • advertorial
  • agate line
  • age grou
  • agency
  • airplane banner
  • appeal
  • art direction
  • art director
  • audiovisual
  • billboard
  • billings
  • blister pack
  • book
  • booking
  • brainstorming
  • broadside
  • brochure
  • bumper sticker
  • bus card
  • business-to-business
  • buzzword
  • calling card
  • campaign
  • catalog
  • classified ad
  • client
  • Clio
  • color separation
  • commercial
  • competitive bid
  • concept
  • consumer
  • consumer market
  • cooperative advertising
  • copy
  • copywriter
  • corporate identity
  • cost per thousand
  • CPM
  • creative director
  • creative team
  • cycle
  • dealer spot
  • decal
  • direct mail
  • direct marketing
  • display
  • display ad
  • dog and pony show
  • drive time
  • dummy
  • dump-bin
  • electronic billboard
  • estimate
  • exclusivity
  • exhibition
  • exposure
  • feelance
  • flack
  • flip chart
  • floier
  • fly sheet
  • focus group
  • giveaway
  • graphic design
  • graphic designer
  • grinder
  • halftone
  • handbill
  • hard sell
  • head shot
  • hidden persuaders
  • hold
  • hook
  • huckster
  • hymn
  • hype
  • IBM
  • impact
  • impulse buying
  • independent
  • ink
  • insert
  • jiffy hanger
  • jingle
  • junk mail
  • kickapoo
  • knockdown
  • launch
  • layout
  • linage
  • live tag
  • logo
  • logotype
  • Madison Avenue
  • magalog
  • mail order
  • mailer
  • mailing list
  • mall-fixture advertisement
  • market
  • market profile
  • market research
  • market share
  • marketing
  • marquee
  • media
  • media buying service
  • media planner
  • media research
  • mention
  • merger
  • Merry Andrew
  • message
  • Middle America
  • mockup
  • model
  • mom-and-pop
  • MOS
  • multimedia
  • national
  • novelties
  • outdoor
  • P and G
  • paste-up
  • payback
  • payoff
  • peg
  • penalty payment
  • photo opportunity
  • piggy spot
  • piggyback
  • pitch
  • planned obsolescence
  • plug
  • point-of-purchase advertising
  • point-of-purchase display
  • POP
  • pop-up
  • portfolio
  • poster
  • PR
  • premium
  • presentation
  • press agent
  • press kit
  • principal
  • print
  • production manager
  • promotio
  • propaganda
  • public relations
  • publicist
  • publicity
  • puffery
  • rates
  • rating
  • refusal
  • regional
  • release
  • remnant space
  • residual
  • rollout
  • sale
  • sandwich board
  • SAU
  • Scatter package
  • Sell
  • session fee
  • shill
  • shoot
  • show bill
  • sizzle
  • skywriting
  • slant
  • slice-of-life
  • slogan
  • sniping
  • soft sell
  • space
  • spokesperson
  • spot
  • spot advertising
  • spot announcement
  • stabile
  • staff
  • standard advertising unit
  • static ad
  • storewide sale
  • storyboard
  • streamer
  • stylist
  • subliminal advertising
  • subway card
  • sweepstakes
  • table topper
  • tabletop
  • talent
  • talent agency
  • target audience
  • target market
  • teaser
  • telemarketing
  • tent
  • test market
  • test market spot
  • testimonial
  • throwaway
  • tie-in
  • time slot
  • trade name
  • trade show
  • trade-out
  • triptych
  • turntable
  • upscale
  • VO
  • voice-over
  • volume
  • want ad
  • wild spot
  • window display
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